I(y)İl(f)չx_(yu)N۲^N۲ܽQһοǬF(xin)ڵI(y)ڏĺε“I-u”ģʽD(zhun)׃?yu)?ldquo;͑-c”ģʽI(y)ijɹȡQÿu؛XȡQҌ(sh)ÑD(zhun)
҂W(wng)վSudeep BanerjeeY(ji)ИI(y)4څݡ@Щڅݻ?q)oИI(y)׃
1.Ƅ(dng)
(j)RetailMeNotԼCenter for Retail Research{(dio)(bo)QھI_(d)1.69|֙C(j)ƽXڻ(lin)W(wng)ЈЌl(f)]
Ƅ(dng)ѽ(jng)ʲôr푑(yng)ʽW(wng)O(sh)Ӌ(j)һI(y)fѽ(jng)ɻȱ
߀]Ќ(sh)ʩƄ(dng)ԵI(y)fһM(sh)(j)SfsЄ(dng)2015Ƅ(dng)֧~ͻ1f|Ԫ2017?q)?017꣬20%ĽNFCg(sh)
21%Ƅ(dng)Ñ(hu)xڑ(yng)ϻM(fi)r(sh)g@I(y)l(f)չҌ(sh)Ñfǂ(g)ÙC(j)(hu)
2. ṩopÑw(yn)
(j)PWC{(dio)QF(xin)ڵÑُw(yn)ڌ(yu)a(chn)Ʒ
ṩopÑw(yn)?dٶԼõČ(do)߀ԏ@ɷ֣
оÑ
V挦͵ǰF(xin)a(chn)ƷuՓdȤԸĮa(chn)ƷuՓЫ@ȡa(chn)ƷϢ(j)˹A(y)y2015꣬Ʒ̺ͳ֮gĺď“Ñl(f)(ni)”a(chn)ƷһЩ“N”ζ
(sh)(j)đ(yng)
P(gun)ô(sh)(j)һ(g)(jng) “؛˾TargetȻȸH֪Ů!”һ(g)HJҸ Target(jng)d?yn)鳬Ќ냺Ƭͯ܇ă?yu)ȯͽo17qŮ(jng)ֻܽ@ǂ(g)`(hu)һ(g)º@λHԒǸ?yn)ŮĴ_
TargetʲôA(y)yij(g)͑?Targetһ(g)͔(sh)(j)܉ͨ^ُ͑IОķN͵ͼ(x)ֳ(sh)HTarget25NƷM(fi)(sh)(j)(gu)“A(y)yָ(sh)”@ӿ^龫_رeЋDȺw،Ћͯ(yu)ݏVĽoռЈ
@Ǵ(sh)(j)ĺ֪̎͵ЩО(hu)ӰُIQͬRdҲô(sh)(j)(ÑُIvʷُϢ)A(y)yÑُI
3.罻ýwҪ
b罻ýwѽ(jng)ɞһN(qing)ľW(wng)j(lu)INI(y)ҲҪ_ͨ~̖ṩP(gun)(w)
(j)һ{(dio)(bo)Qֹ2016꣬Facebook PinterestԼTwitter 罻W(wng)j(lu)ϰl(f)Ľ~ռھ75%Õr(sh)ھ~_(d)327f|ԪI(y)Ҫ罻ýw
4.ľϵ
(j)һ{(dio)(bo)Q46%Ñ(hu)ھW(wng)ُI֮ǰȥ(sh)w꿼P(gun)a(chn)Ʒ69%Ñ(hu)ڌ(sh)wُI֮ǰھW(wng)ϲ鿴P(gun)Ϣ
סÑܶ(sh)w̲µļg(sh)Ñُw(yn)磺
ʹNFCiBeacon{(ln)g(sh)Ñ֙C(j)M(fi)ȡ(yu)ȯƷϢ
ʹƶPOSC(j)ȡy(tng)N۽Kݔ֙C(j)̖M(fi)~ṩSC(j)(yn)Ca֧
̓MF(xin)(sh)(AR)(dng)չʾƄ(dng)(do)Y(ji)ڕr(sh)зb HointerȫəC(j)Ñṩ(w)M(fi)߿ڵ(ni)ʹHointerAPP(yng)M(jn)жSaNFC˽a(chn)ƷϢҪԇ30(ni)C(j)ƵԇgԄ(dng)Ʒ{(dio)ԇg(ni)ԇ
ɴg(sh)ИI(y)ҲҕF(xin)ںܶÑֱۙO(sh)Rȡӭ@һڅ̵ܶ_ʼµĄ(chung) Kenneth Coleȥ Google Glass_l(f)һ(yng) ÑNˮa(chn)Ʒ
ИI(y)Щ(chung)?
̓Mԇ
lfW(wng)ϵĮa(chn)Ʒ?̓Mԇ҂܌W(wng)ϵ·“ԇ”ˡ
(g)Ի-GPSλ
(j)ÑGPSλھ̌a(chn)Ʒ͵͑УҲһNُw(yn)
(ni)ݠIN
(ni)ݠINo̎——s־罻ýwȵ^@ă(ni)ݲֻ“”߀lҕl(dng)Dȡ˂ϲgйµĠINІʽ(ni)Լ“”͵ҕldzÑgӭ
APP
ھ̿ԌQRSaͶڵFȺۼĵطÑͨ^֙C(j)鿴a(chn)ƷϢ@ȡ(yu)ȯl(f)ÑُI@(xing)g(sh)ЈfЧܴ
Reg(sh)ڼr(sh)֧ReI(lng)@(xing)g(sh)׃֧ͽģʽ
W(wng)j(lu)(lin)ˠIN
“W(wng)j(lu)(lin)ˠIN”(Affiliate Marketing)Ŀǰ߀]бV(yng)@һNINЧM(fi)ľW(wng)j(lu)INʽ̼(V)ÌI(y)(lin)ˠINƽ_չϼI(y)(w)ՠIN(sh)HЧ֧M(fi)õ;W(wng)j(lu)INģʽеͳɱL(fng)U(xin)ă(yu)ݣmСھ̲